Visual Rhetoric and Design Principles

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Visual Communication

Design Example
Chapter 5 Weblink: Distorted visuals and exaggerated claims
Analyzes three graphical representations of data, showing how the design can mislead the reader to believe the trends shown are greater than they are. Provides potential solutions to address distortion.
Information Chunking
Chapter 12 Weblink:"Chunking" in electronic media
A web site's success largely depends upon the organization of the information for easy access and processing. Decisions about how to chunk information depend upon four factors, according to the author: hierarchy, relationship, and site growth potential.
Visualizing Information: Design Strategies for Displaying Complex Data
Chapter 14 Weblink:Effective visuals
A straightforward schema at the “New Arts of Persuasion” site on displaying information in tables, brackets and tree diagrams, flow charts and organizational charts, notational systems, and maps.
Preparing Effective Charts and Graphs Tutorial
Chapter 14 Weblink:Generating charts in Microsoft Excel
Excellent resource that includes not only a step-by-step introduction to creating charts, but also sound advice on audience and purpose considerations when deciding on the types of charts. Includes a before/after redesign of several chart types.
1001+ Photoshop Photo Editing Tutorials
Chapter 14 Weblink: Basic photo editing techniques
A free collection of tutorials that address a wide range of editing needs.
The Paradox of White Space: Some Research and Examples of White Space in Web Design
Chapter 15 Weblink: How white space conveys attitude
A basic principle of effective design is the use of white space. Tom Johnson addresses the intangible emotional impact of white space on the readers, such as a sense of sophistication, refinement, anda feeling of openness. Examples via screen captures and expert commentary appear throughout the article.
Paper vs. Pixels
Chapter 15 Weblink:Screen vs. paper design
Part 2 of a four part series by Joe Gillespi highlights some of the many ways in which designing for the web differs from designing for paper-based media. This article addresses issues related to font sizes, color, and resolution. The other articles in the series consider page size and navigation, among other issues. Check the other articles via a quick search of the site.
PowerPoint is Evil
Chapter 15 Weblink:How does page design affect workplace dynamics
Chapter 26 Weblink:Role of Microsoft PowerPoint in presentations
Edward Tufte, a maverick of visual rhetoric principles, sparked a continuing debate about appropriate uses of PowerPoint in presentations. He points to several dangers inherent in the most common simplistic uses of this software.

Other Related Links
Visual Communication-Visual Rhetorics
The University of Iowa, Department of Communication Studies has compiled a treasure trove of visual communication and rhetoric links. An excellent jumping-off point.
Experience Design Resources
Nathan Shedroff's creatively designed and in-depth resource site on interface design, information design, interaction design, multimedia, and visual design.

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